In the 1960?s, Alberto di Gr?sy spent much of his time supervising the agricultural operations of the family estates where he concluded early on that he didn't want to limit himself to selling the grapes from his vineyards to the finest wine producers in the area as was the tradition in the Langhe. In 1973 Alberto di Gr?sy began vinifying his own wine: the objective to produce wine with the best available technology while respecting tradition, and to transfer as much as possible of the character and personality of the terrain, vineyard site and varietal into the bottle.