Piero Coppo founded the winery in 1892 in the town of Canelli, in Piedmont, establishing himself as a top producer of Moscato. Piero was succeeded by his son Luigi, who expanded the company to include other classic still and sparkling wines from Piedmont, made with the native varietals of the area. Luigi also provided his winery with the facilities and equipments needed to compete in the difficult, but growing, post-war market. Today, Piero's four grandsons manage the company, successfully integrating new styles with traditional viticulture.