Associated with luxury, celebration, and romance, the region, Champagne, is home to the world?s most prized sparkling wine. In order to bear the label, ?Champagne?, a sparkling wine must originate from this northeastern region of France?called Champagne?and adhere to strict quality standards. Made up of the three towns Reims, ?pernay, and A?, it was here that the traditional method of sparkling wine production was both invented and perfected, birthing a winemaking technique as well as a flavor profile that is now emulated worldwide.