Every single detail has been studied thoroughly, including the name: the brand name has to be simple, immediate and deeply Italian from any foreign culture perspective, while also able to convey the lively mood and passion typical to Italy. The name standing head and shoulders over the others was Canti that means songs or you sing, recalling the world of music, conviviality, merriness, Italian spirit. This naming excels in representing the symphony of flavours and emotions brought to life by each Canti bottle.