In 1893, after several years of experience as an assistant in the cellars of the most famous commercial vineyards in the area, Luigi Cecchi set up his own business as a wine taster and broker. His efforts were soon rewarded with success, extending beyond the region of Siena. Over the years, Luigi's other three sons, Mariano, Natale and Francesco started working with their father, and from 1919 onwards rapidly established their reputation in almost every region of Italy. In 1948, his son Luigi entered the company, due to his father's premature death. Since 1953 he has run the company himself.
The warm, sun drenched vineyards, along with thesandy, feldspathic quartz soils of the Maremma are the origin of the La Mora Maremma Toscana DOC Rosso. Possessing a Mediterranean soul, and a fruity character drawing on the combination of Cabernet Sauvignon and Merlot, the La Mora Maremma Toscana DOC is a rich, intense reminder of why the Maremma region is so loved for its food, sunshine, culture, beauty, and especially its wines.