Established in 1812, Champagne Laurent-Perrier has a long tradition of innovation in Champagne and can be credited with many of the ideas that have defined Champagne production since the mid 20th century.?Laurent-Perrier was among the first to introduce stainless steel fermentation tanks to the region in the 1950s, resurrected the non-dosage Champagne category with the introduction of Ultra Brut in 1981, and sparked the revival of non-vintage ros? Champagne in 1968 despite the opinion of other producers that non-vintage ros?s were not to be taken seriously. Today, Laurent Perrier's iconic Cuv?e Ros? remains the benchmark for non-vintage ros? champagne.?