Alex came to the United States over 31 years ago on a soccer scholarship from his native country, Chile. However, when an injury shattered his athletic dreams, he went back to his roots to find new aspirations. While living in the backyard of Napa Valley and Sonoma County ? where South American wines had previously been unknown ? Alex saw an opportunity. He endeavored, against all odds, to carve out a share of the American wine market for the extraordinary wines from his home country. As a result, he began the uphill journey of entrepreneurship and started importing Chilean wines into Napa and Sonoma. Behind every successful business is a struggle and this was no exception. Alex started working out of his very own garage and performed every little (and large) task himself. He was the order taker, the warehouse manager, the salesman and even the truck driver in an attempt to gain recognition and put his foot in the door. Despite the challenges that he faced, Alex forged his company into a leading importer, marketer, and producer of fine wines.