Starting?July 1, Maison de Grand Esprit will roll out exclusively in major U.S. markets, including New York City, Chicago, Atlanta, Miami, Washington, D.C., Los Angeles, and Houston, which TWE cites as hubs for millennial consumers. Throughout the launch, TWE plans to rely on techniques that proved successful during the Asia release, such as social media campaigns and experiential events. Additional markets will be added going forward. The entire range will be available both on- and off-premise, and TWE expects that the majority of volume will come from the ros?, Cr?mant, and Champagne wines.