Once upon a time there was a man with a radiant smile who venerated good food so much that it became his reason for living. And in such a joyful parade of pleasure, wine sat on the royal throne. As a restaurateur and hotelier in northern Friuli, Paron Mario soon realized that his mission was to give people emotions with his special love for wine and that, to do it fully, he had to produce wine with his own hands. 1969 was the year when he acquired the first vineyards in the Collio area, the year when the great adventure started. This engaging adventure soon featured his sons Luciano, Gianfranco and Loris as the protagonists.