Wayfarer was founded as a secluded farmstead more than 40 years ago, before its locale was defined as the now coveted Fort Ross Seaview AVA. In 1989, Jayson Pahlmeyer's winemaker, Helen Turley, discovered the site for sale down the road from her Marcassin vineyard. She introduced Pahlmeyer, declaring it destined to become "the La Tache of California."