A few years before 1950, Ing. Alberto Zuccardi reaches Mendoza from his homeland in Tucuman where their great-grandparents had settled upon arriving in the Italian region of AveIino. In 1963, Alberto implanted a vineyard in the region of Maipu not knowing that it would begin the great passion of his life, the wine industry. In 1990, his son, Jose Alberto Zuccardi, assumed the General Director of the company.